Terms of use

1. Using the site

What I publish on generative-engine-optimization.biz reflects, honestly and at the time of writing, how I approach generative engine optimization for local service businesses. It is not legal, regulatory, or commercial advice. If you act on something here without an active engagement with me, the decision is yours and so is the risk.

Bulk scraping of the site is not allowed, and neither is reconstructing my method from public material or republishing large parts of it without credit. Linking and quoting with attribution are, as a rule, welcome.

2. The enquiry form

Sending the form is not an offer, a contract, or a promise on either side. It is just a tidy way to give me context. I reply once the context lets me say something useful. Sending it does not earn a guaranteed answer, a guaranteed turnaround, or guaranteed work.

I may decline an enquiry if it sits outside what I do, if my current capacity cannot reach it, or for any other practical reason. A decline is not a verdict on your business; far more often it is simply capacity and fit with this narrow focus on local answer readiness.

3. How engagements run

Paid work runs under a written contract that both sides sign before anything starts. That contract sets the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and how disputes are resolved. These site terms do not replace that contract.

Engagements follow the working rules set out elsewhere on the site: I start from the question a real customer would ask rather than a keyword list, I treat reviews, FAQs, service pages, and directory entries as one connected evidence system, and no recommendation is finished until it improves both human trust and machine interpretation. Claims are rewritten only when there is evidence to support them. If an instruction cuts against those rules, the work is either reshaped or stopped. The rules are not traded away for convenience.

4. No promises about results

Visibility in answer engines, search, and maps depends on things no consultant fully controls: how models behave, the policies of third-party platforms, the choices a business makes when applying changes, the local market, and plain time. I cannot guarantee a ranking, a citation, a recommendation, or any particular behaviour from any AI system. Where there are concrete expectations about outcomes, they are written into the engagement contract, with the caveats spelled out and the scope defined.

5. Liability

For free use of the site, liability is limited as far as the law allows. For paid work, liability is set and capped inside the contract itself. Nothing here removes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law does not allow to be excluded.

6. Governing law and venue

For use of the site, the law and courts of Australia apply, unless consumer-protection law gives a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, normally the operator's home jurisdiction unless both sides agree otherwise.

7. Changes to these terms

I revise these terms as the way I work changes. The "Updated" date at the top marks the current version. Changes that touch active engagements are told to clients directly; changes that affect only the site are simply reflected here.

Contact

Questions about these terms: hello@generative-engine-optimization.biz.