Send the messy version first
Tell me what the business does, where the wrong enquiries come from, and what customers ask before they trust you. I would rather see the rough shape than a polished brief that hides the useful parts: the awkward service, the suburb mismatch, the repeated phone question, or the proof that never made it onto the page.
Frequent questions
How do you usually work?
I usually begin with a short diagnostic pass across the site, reviews, business profiles, and the way customers ask for the service. From there I either recommend a focused audit or a sprint that rewrites and repairs the evidence system. I keep the work practical, because small firms do not need a theatre production.
Which businesses do you take on?
I work with owner-led local and SMB service businesses, usually with a small team and a real service offer that needs trust before purchase. Clinics, trades, legal practices, home-service firms, consultants, and specialist studios are all a fit when the business has evidence to work with.
How quickly do you reply?
I usually reply within three business days. If the enquiry is not a fit, I will say so plainly rather than stretch the conversation. If it is a fit, I will suggest the smallest useful next step.
What does a consultation look like?
A consultation is usually a structured review of how your business is being described and where the evidence breaks. We look at customer questions, service pages, FAQs, reviews, profiles, and comparison surfaces. The outcome is a plain set of priorities, not a decorative report.
What should I expect to spend?
Most audits and implementation sprints sit in a professional project range rather than a cheap checklist range. Small audits are usually at the lower end, while evidence repair across service pages, FAQs, reviews, and profiles costs more. I will give a rough guide before asking you to commit.
What work do you not take on?
I do not take on generic content batches, reputation laundering, fake reviews, mass directory spam, or broad national SEO campaigns pretending to be local. I also avoid projects where the business wants answer engines to repeat claims the customer experience cannot support.
Make the business clear enough to be repeated accurately.
Send the plain version of the problem. I will look for the evidence trail before I suggest the fix.
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